Short Answer, Yes.
Most brick-and-mortar store owners know Google Maps is a useful way to provide information about where you are. However, in simple terms, having a robust Google Maps listing is a big-time boost for any business, whether physical or virtual.
How People are Using Google Maps
It’s no big surprise that Google Maps is the number one platform people use to get directions or explore their local area. Did you know 46% of searches link to something local? Also, consider that 86% of people searching are using a mobile device and 92% of the time they’ll click on a business listing they find on the first page. So, if you have a physical store and you’re sitting pretty on that first page, studies show 50% will visit within a day. “Let’s go drive around the neighborhood to find a good mechanic”, said no one ever. If you’re not on Google Maps, you’re practically not there.
So, How to Manage It?
It’s pretty easy. If you haven’t claimed your business, go through the process of doing that and then update your info through your Google MyBusiness account. It’s really that simple. What you may not know is how to optimize it. However, the number of people who ignore the simple step is aahmazing! Just by doing a little work to fill out your company’s info, hours of operation, and add a few choice images will give you an edge over many local businesses. It’s also good practice because your company’s information may be pulled from Google to display on 3rd party listings or directories. An updated profile will ensure your business is showing up the way you want across the web. What you may not know is how to optimize it. There are some tricks of the trade to help your business rank higher in Google Maps results and we can help. If you would like more help with optimizing your Google Maps, book a quick call today and we’ll get you started.
Getting Clicks
Getting your business to list on the first page of search results is not a magic trick nor is it difficult. It does, however, take either time or an investment. Organic listings are free but take time in order for Google’s algorithms and crawlers to start recognizing your business as legit. Running paid ads gives you an instant boost. Depending on a few other criteria such as the age of your domain, how much content you have online that links to each other and your website, and how active you are managing that content all play a role in your ranking and quality score. It’s important to post content online and for many businesses, that’s where help is needed. Ads quite literally put your business on the map and helps users find you on Google Search, Bing Search and other search engines shining a spotlight on your business to the local community and beyond.
There are even more ways to promote your local business on Google, Google Maps being just one. If you want to optimize your entire Google MyBusiness account, please book a call with me today. I will set up, optimize, and even run ads for your Google MyBusiness account and business. You want to get the most out of these listings, especially if your business uses Google Ads. However, do your best to DIY it with just some basic info and pics!
To Conclude
Google Maps Marketing helps businesses of all sizes and, if implemented correctly, it can be a quick way to strengthen your presence in local search results. It is particularly relevant to local search traffic as people look for their interests.
Google Maps results are interactive, where people can not only find directions to your business with just one click and make phone calls directly from the search results, but they can buy products, book an appointment or other functionality that can help you connect with your potential customers. The ultimate goal is to move up the Google Map rankings and achieve the highest possible ranking in Google local business search results.
If you want help with your Google MyBusiness page, Google Maps, Goolge Ads, or any other digital marketing needs, please book a call today!
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Comment:
Thank you for this insightful article on the benefits of using Google Maps for businesses.
It’s fascinating to see the statistics on how many people use Google
Maps to find local businesses and how it can significantly increase foot traffic
for brick-and-mortar stores.
I appreciate the tips on optimizing a Google Maps listing, such as filling out the company’s information, hours of operation, and adding images.
These are all simple yet effective ways to make a business stand out on the platform.
I also agree that having an updated profile is essential for ensuring that a business is represented accurately across the web.
The information on getting clicks and moving up the Google Maps rankings is helpful as well.
I understand that it takes time and effort to achieve organic growth, but the benefits are worth it in the long run. I will keep these strategies in mind for
any local businesses I may work with in the future.
Overall, this article has convinced me of the importance of having a robust Google Maps listing for any business,
whether physical or virtual. Thank you for sharing this valuable
information.
– Will
Comment:
This article provides valuable insights into the importance of having a robust Google
Maps listing for businesses. The statistics on how people
use Google Maps to find local businesses and the impact it can have on foot traffic are truly eye-opening.
I appreciate the author’s emphasis on the simple yet
effective ways to optimize a Google Maps listing, such as filling out the company’s information, hours of operation, and adding images.
These steps can make a significant difference in making a business stand out on the platform.
The information on the importance of having an updated
profile and the strategies for achieving organic growth in Google Maps rankings is also very helpful.
While it may take time and effort to achieve these results, the
potential benefits for local businesses are definitely worth it.
Overall, this article has convinced me of the value of investing time and resources
into optimizing a Google Maps listing for any business, whether physical or virtual.
Thank you for sharing this valuable information.
– Sarah
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